A canonical URL is basically the URL that Google chooses as the URL that best represents a page, when multiple URLs point to what is essentially the same page (for example, if a site has separate URLs for the mobile and desktop versions of a page). Click, impression, and position data are attributed to the canonical URL of the link. For example, a horizontally scrolling list of AMP pages, or a knowledge panel entry with many links.Īll data is assigned to links in the element (or rather, to the URL that each link points to). For example, here is a very basic search result that includes only one link (the classic " plain blue link"):Īn element can also be a compound element that contains many links, and even interactive elements. Anatomy of a search resultĬontent can be displayed in many different formats in Google Search, including links, images, or snippets of information. This document describes these metrics in more detail, and some implementation specifics for many types of items that you might see in Google Search results. Click-through rate: The calculation of (clicks ÷ impressions).(average) Position: A relative ranking of the position of your link on Google, where 1 is the topmost position, 2 is the next position, and so on.Clicks: How often someone clicked a link from Google to your site.Depending on the result type, the link might need to be scrolled or expanded into view. Impressions: How often someone saw a link to your site on Google.The performance reports show the following metrics: This data is available in the various performance reports. Search Console provides data showing how often users saw or interacted with links to or content from your site, in Google Search, News, and Discover.
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